{"id":165,"date":"2012-06-21T11:34:00","date_gmt":"2012-06-21T11:34:00","guid":{"rendered":"http:\/\/www.translatorswithoutborders.org\/blog\/2012\/06\/21\/content-rules-ceo-val-swisher-joins-translators\/"},"modified":"2024-08-22T14:34:38","modified_gmt":"2024-08-22T14:34:38","slug":"content-rules-ceo-val-swisher-joins-translators","status":"publish","type":"post","link":"https:\/\/translatorswithoutborders.org\/blog\/content-rules-ceo-val-swisher-joins-translators\/","title":{"rendered":"Content Rules CEO Val Swisher Joins TWB Board of Directors"},"content":{"rendered":"

Swisher\u2019s Appointment Highlights the Importance of Developing Global-Ready Content<\/h4>\n

San Francisco, CA (PRWEB) June 20, 2012 – Content Rules, Inc. today announced that CEO\u00a0Val Swisher<\/a>\u00a0has accepted an invitation to join Translators without Borders\u2019 Board of Directors. As a general board member, Swisher will act as an advisor on future Translators without Borders projects.<\/p>\n

Prior to her appointment, Swisher led several collaborative efforts between Content Rules and Translators without Borders, including developing a training course on \u201cHow to Write Using Simplified English<\/em>\u201d for a new team of translators in Nairobi.<\/p>\n

Currently, Val and her team at\u00a0Content Rules<\/a>\u00a0are working with Translators without Borders on the \u201cSimple Wikipedia Project<\/em>.\u201d Throughout this 2+ year endeavor, a total of 80 medical articles posted on Wikipedia will be translated into simple English, which will enable the pages to be translated into many languages around the world.<\/p>\n

\u201cVal has already made a tremendous difference in our work in Africa so we are thrilled to welcome her to our board of directors<\/em>,\u201d says Lori Thicke, Co-Founder of\u00a0Translators Without Borders<\/a>. \u201cWith her passion and expertise in developing content that can be understood by people of all backgrounds, we look forward to having Val strengthen our impact<\/em>.\u201d<\/p>\n

\u201cAs CEO of Content Rules, I have worked with many top companies such as PayPal to make “global readiness\u201d content a priority. However, a personal goal of mine is to extend this concept to people all over the world who need simplified content the most<\/em>,\u201c says Swisher. “Now with my involvement with Translators Without Borders, I am certain that creating better content to save lives will undoubtedly become a reality<\/em>.\u201d<\/p>\n

Val Swisher earned her B.A. in Social Psychology and Music from Tufts University. She founded Content Rules in 1994 and under her leadership the company has grown to serve 200+ customers and encompass a network of 2,000+ technically-astute content developers. Val is a frequent speaker on how to create, standardize, and get your content ready for the demands of the global marketplace. Before starting\u00a0Content Rules<\/a>, Swisher held management positions at 3Com and SynOptics.<\/p>\n

Val lives in Silicon Valley with her husband Greg, her son Max who blogs at Good Morning Geek, and frequently travels to Denver to visit her son Matthew.<\/p>\n

About Content Rules\u00a0<\/strong>
\nFormerly Oak Hill Corporation, Content Rules reduces the cost of globalizing your content, so you can expand your brands\u2019 footprint into more markets. Implemented in the cloud, ContentRules\u2122 IQ targets companies with an in-house team, reducing the cost of localizing content by up to 40% while enforcing control over content quality and brand standards. For those customers who don\u2019t have an in-house team, Content Rules provides the people and expertise needed in four areas: technical documentation, training development, marketing collateral, and global readiness.<\/p>\n","protected":false},"excerpt":{"rendered":"

Swisher\u2019s Appointment Highlights the Importance of Developing Global-Ready Content San Francisco, CA (PRWEB) June 20, 2012 – Content Rules, Inc. today announced that CEO\u00a0Val Swisher\u00a0has accepted an invitation to join Translators without Borders\u2019 Board of Directors. As a general board member, Swisher will act as an advisor on future Translators without Borders projects. Prior to … Continue reading “Content Rules CEO Val Swisher Joins TWB Board of Directors”<\/span><\/a><\/p>\n","protected":false},"author":25,"featured_media":781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[205,1],"tags":[148],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translators-without-borders","category-uncategorized","tag-translators-without-borders"],"yoast_head":"\nContent Rules CEO Val Swisher Joins TWB Board of Directors - Translators without Borders Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatorswithoutborders.org\/blog\/content-rules-ceo-val-swisher-joins-translators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Rules CEO Val Swisher Joins TWB Board of Directors - Translators without Borders Blog\" \/>\n<meta property=\"og:description\" content=\"Swisher\u2019s Appointment Highlights the Importance of Developing Global-Ready Content San Francisco, CA (PRWEB) June 20, 2012 – Content Rules, Inc. today announced that CEO\u00a0Val Swisher\u00a0has accepted an invitation to join Translators without Borders\u2019 Board of Directors. As a general board member, Swisher will act as an advisor on future Translators without Borders projects. 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Yet organizations working in both regions require some similar skills. When Translators without Borders (TWB) needed help with healthcare initiatives aimed at countries such as Ethiopia, it turned to Content Rules,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3075,"url":"https:\/\/translatorswithoutborders.org\/blog\/simple-words-for-health-now-complete\/","url_meta":{"origin":165,"position":1},"title":"\u2018Simple Words for Health\u2019 now complete!","author":"Translators Without Borders","date":"September 17, 2015","format":false,"excerpt":"Our team at Surrey Translation Bureau has been working hard over the summer months to complete the last stage of \u2018Simple Words for Health\u2019, a terminology project launched by two Translators without Borders' (TWB) board members; Val Swisher (Content Rules, Inc. founder) and Andrew\u00a0Bredenkamp (Acrolinx founder). This English language database\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/kim-1.jpg?fit=927%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/kim-1.jpg?fit=927%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/kim-1.jpg?fit=927%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/kim-1.jpg?fit=927%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":125,"url":"https:\/\/translatorswithoutborders.org\/blog\/translators-without-borders-and-changing-the-world\/","url_meta":{"origin":165,"position":2},"title":"Translators without Borders changing the world","author":"Translators Without Borders","date":"October 29, 2012","format":false,"excerpt":"Sometimes I get really discouraged about all the stuff that\u2019s wrong with the human race\u2026 the arguing, the senseless violence, the control-freak posturing and the corruption in every direction. Why don\u2019t people see how stupid all of that is? Why don\u2019t they listen more, put themselves in the shoes of\u2026","rel":"","context":"In "How we work"","block_context":{"text":"How we work","link":"https:\/\/translatorswithoutborders.org\/blog\/category\/how-we-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/05\/Blog-Featured-Images-5.png?fit=300%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":73,"url":"https:\/\/translatorswithoutborders.org\/blog\/leave-no-one-behind-localization\/","url_meta":{"origin":165,"position":3},"title":"Leave no one behind: lessons from the corporate sector on localization","author":"Translators Without Borders","date":"May 20, 2016","format":false,"excerpt":"Leave no one behind\u00a0and localization\u00a0are big picture ideas that are being widely-discussed at the World Humanitarian Summit next week in Istanbul. But, what does it really mean to leave no one \u2013 not one single person - behind? As the head of an organization that began and remains firmly based\u2026","rel":"","context":"In "Must Reads"","block_context":{"text":"Must Reads","link":"https:\/\/translatorswithoutborders.org\/blog\/category\/translators-without-borders\/"},"img":{"alt_text":"Blog Author","src":"https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2016\/05\/Aimee-Ansari.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3033,"url":"https:\/\/translatorswithoutborders.org\/blog\/24-2\/","url_meta":{"origin":165,"position":4},"title":"Our English Editors","author":"Translators Without Borders","date":"April 3, 2013","format":false,"excerpt":"At Translators without Borders we are very lucky to have support from Content Rules. Founder and CEO, Val Swisher,\u00a0besides being a board member, has also\u00a0generously encouraged her English editors to volunteer time to edit important English content. In most cases the Content Rules team works with healthcare content for two\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"dec12.04.subjectphoto.NicoleAcrey-headshot (3)","src":"https:\/\/i0.wp.com\/twbnewsletter.translatorswithoutborders.org\/wp-content\/uploads\/2013\/01\/dec12.04.subjectphoto.NicoleAcrey-headshot-3-480x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3042,"url":"https:\/\/translatorswithoutborders.org\/blog\/twb-in-africa\/","url_meta":{"origin":165,"position":5},"title":"TWB in Africa","author":"Translators Without Borders","date":"April 4, 2013","format":false,"excerpt":"A lot has happened since my last report on the Translators without Borders Health Translation Center in Nairobi, Kenya. The center is doing very well. We have moved into the main building on the BTL campus, which has been our home since July 2012. Our team of Swahili health translators\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"rttpg_featured_image_url":{"full":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?fit=300%2C300&ssl=1",300,300,false],"landscape":["https:\/\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg",300,300,false],"portraits":["https:\/\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg",300,300,false],"thumbnail":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?fit=300%2C300&ssl=1",300,300,true],"large":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?fit=300%2C300&ssl=1",300,300,true],"1536x1536":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?fit=300%2C300&ssl=1",300,300,true],"2048x2048":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?fit=300%2C300&ssl=1",300,300,true],"post-thumbnail":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?fit=300%2C300&ssl=1",300,300,true],"sow-carousel-default":["https:\/\/i0.wp.com\/translatorswithoutborders.org\/blog\/wp-content\/uploads\/2012\/06\/Val-Swisher.jpg?resize=272%2C182&ssl=1",272,182,true]},"rttpg_author":{"display_name":"Translators Without Borders","author_link":"https:\/\/translatorswithoutborders.org\/blog\/author\/translators-without-borders\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/translatorswithoutborders.org\/blog\/category\/translators-without-borders\/\" rel=\"category tag\">Must Reads<\/a> <a href=\"https:\/\/translatorswithoutborders.org\/blog\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Swisher\u2019s Appointment Highlights the Importance of Developing Global-Ready Content San Francisco, CA (PRWEB) June 20, 2012 – Content Rules, Inc. today announced that CEO\u00a0Val Swisher\u00a0has accepted an invitation to join Translators without Borders\u2019 Board of Directors. As a general board member, Swisher will act as an advisor on future Translators without Borders projects. Prior to…","_links":{"self":[{"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":5,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":5188,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions\/5188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/media\/781"}],"wp:attachment":[{"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/translatorswithoutborders.org\/blog\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}